• Think of the audience you are targeting, visualize the reader and write the ad as if you are talking face-to face.
• Use an effective headline on your ad that will inform and catch the reader's interest.
• Start the ad with the product, service or job you are advertising.
• Provide specific details of the product. Point out benefits and features. The more information you provide the reader, the better the response.
• When selling a product, be sure to include the cost. Research studies show you will get better response than if you don't include a price.
• Make the ad easy to read, by including Bold Type on headings, white space around the ad, borders, graphics or logos that will make your ad stand out from the rest. Your ad will have more impact on the reader if it is visually pleasing.
• Remember there are new readers every day, so your ad should appear the maximum amount of times offered to get the best exposure.
• Use abbreviations sparingly or not at all; readers will not call for an explanation if they do not understand your ad. (See list of acceptable abbreviations below)

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ACCEPTABLE ABBREVIATIONS

ABBREVIATIONS- CITY & STREET NAMES ARE NEVER ABBREVIATED
(a list of acceptable abbreviations)
~ Commonly used titles which appear with proper names; official titles that appear with proper names
~ Names of U.S. states (MUST be in 2 letter format, such as IN or MI), months, days of the week (Mon., Tue., Wed., Thur., Fri., Sat., Sun.)
~ Common designations for governmental agencies (FHA, VA)
~ Educational/Professional degrees (MD, PhD, BS, MS, etc)
~ Companies may abbreviate their own names, if desired
~ Directions (N., No., S., So., SW., E., etc.)
~ Weights/Measurement (i.e. 10K instead of 10,000)

Accounts payable..........A/P
Accounts receivable......A/R
Afternoon....................p.m.
Air Conditioning......... A/C
AM/FM
American Kennel Club...AKC
Amplifier.....................amp
And............................&
Anniversary............... Anniv
Apartment............... ...apt
Approximately..............Approx.
Attention................. .Attn.
Automatic................ ...auto
Available................. ...Avail
Bedroom................... .bdrm
Before noon.............. .a.m.
British Thermal Unit.... .BTU
Building................... ..Bldg.
Collect on Delivery...... COD
Company................. ..Co.
Condominium........... ..condo
Convertible............... ..conv.
Corporation............... .Corp.
County Road...............C.R.
Cylinder.......................cyl
Demonstrator........... ...demo
Department.............. ...Dept.
Dining Room............ ...din. rm
Director of Nursing... ....DON
Door..........................dr.
Eddie Bauer......... .......EB
Equal Opportunity Employer...EOE, M/F/H/V
Etcetera......................etc.
Extension................... ext.
Family room.................fam rm
Floor........................ Fl.
For example.................i.e.
General ledger........... .G/L
Graduates...................grad
Horsepower..................h.p.
Human Resources.........H.R.
In Care Of.................. .c/o
Inboard/outboard....... ..I/O
Incorporated.................Inc.
Information................. .info
Leather..................... ..lthr
Licensed Pract. Nurse.....LPN
Lincolnway East/West ....LWE or LWW
Living room liv rm
Manager......................Mgr. (as part of name, title,)
Medical/Dental/Surgical . med/dent/surg
Miles per gallon.............mpg
Miles per hour...............mph
Miscellaneous...............misc.
Miles...........................mi.
Mon.-Fri.......................M-F.
Month..........................mo.
Navigation......... .........Navig
Okay..........................OK or ok
Owner/Operator......... O/O
Or Best Offer...............OBO
Over the road..............OTR
Package.....................Pkg
Paid...........................pd
Part Time/Full Time.......PT/FT
Phone........................ph
Post office...................P.O.
Power.........................pwr (windows = win)
Quality assurance.........QA (when in a title only)
Quality control..............QC (when in a title only)
Rehabilitation............. .rehab
Recreation room...... ....rec room
Registered...................reg
Return on investment.... ROI
Revolutions per minute...rpm
Recreational vehicle.......RV
Registered Nurse...........R.N.
Representative..............rep
Self addressed stamped envelope...SASE
Special Edition.............Spec. Ed
Speed.........................spd.
State Road...................St.Rd. or S.R.
Subdivision...................subdiv
Suite...................... .....Ste.
Television....................TV
Tender loving care....... TLC
Weekend............ .......Wknd
Words per minute..........wpm
Years..........................yrs.